About
I'm a product designer with a background in filmmaking, entrepreneurship, and community building. I design for the full experience, the people in it, and the business behind it.
Film taught me to design flows by how they feel from start to finish, not screen by screen. Coaching kids in esports taught me to notice what people don't say, which shapes how I listen in research and testing. Helping run a business keeps business goals in view alongside the people using the product. Most of all, I care about the details people never notice until they're gone. I call it "invisible craft," and it started with sound design at film school. When sound is done well, nobody notices. When it's bad, everyone does.
Good product design, like good sound design, is something you feel before you notice.
I grew up an art kid, making short films with my dolls, and loved it without needing a bigger purpose. I found that purpose at Affinity Esports, where I led marketing but also coached teams and created experiences for kids and parents. I learned to adapt to each child's needs, especially the neurodivergent kids. At LACHA, my family's Thai iced tea brand, I built the website, brand, and marketing from the ground up and learned to wear every hat.
Looking back, what I loved most at Affinity wasn't the marketing. It was designing the experience for a community. UX research gave me the direction I'd felt was missing in film.
I'm currently open to freelance projects and roles on early-stage teams. I do my best work in fast-paced startup environments, where I can help a product grow, not just make it look good.
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Experience
Version history.
Skills
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User research
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Research synthesis
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Usability testing
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Wireframing
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Prototyping
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Brand identity
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Email marketing
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Sound editing
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Video editing
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AI-assisted workflows
Tools
Figma
Shopify
FigJam
Squarespace
Figma Make
Klaviyo
Lyssna
Premiere Pro
Canva
Google Workspace
ProTools
Claude